• Client
  • Scope
  • Year

Meet Moby’s, the newest member of the Merci Group family.

Moby’s Whale Beach is a reimagined Sydney restaurant and events space, built on a 60+ year legacy. The identity is a modern interpretation of classic coastal motifs, honouring the venue’s history while elevating it into a refined destination for dining and celebration.

Our visual language combines distinctive typography with playful illustrative elements, applied within spacious, considered compositions that bring a sense of ease and sophistication to the experience.

Moby’s. La dolce vita (the sweet life).

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  • Client
  • Scope
  • Year
  • Moby's
  • Brand Identity, Art Direction, Print, Social
  • 2025

Meet Moby’s, the newest member of the Merci Group family.

Moby’s Whale Beach is a reimagined Sydney restaurant and events space, built on a 60+ year legacy. The identity is a modern interpretation of classic coastal motifs, honouring the venue’s history while elevating it into a refined destination for dining and celebration.

Our visual language combines distinctive typography with playful illustrative elements, applied within spacious, considered compositions that bring a sense of ease and sophistication to the experience.

Moby’s. La dolce vita (the sweet life).