• Client
  • Scope
  • Year
  • Noon
  • Brand Identity
    Merchandise
    Print
  • 2024
  • Photography by Kurt Bingham

Noon, the sun’s highest point in the sky and the peak of your day. Noon is a specialty coffee and elevated breakfast and lunch destination offering a refined yet relaxed dining experience.

We developed the café’s brand identity using minimalist, retrospective shapes, line work, and pattern to create a clean, considered visual system. The logo incorporates a circular motif in the top right corner, subtly referencing midday. Positioned more like a restaurant than a typical café, the identity reflects Noon’s elevated service and premium menu offering.

See you at Noon.

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  • Client
  • Scope
  • Year
  • Noon
  • Brand Identity, Merchandise, Print
  • 2024

Noon, the sun’s highest point in the sky and the peak of your day. Noon is a specialty coffee and elevated breakfast and lunch destination offering a refined yet relaxed dining experience.

We developed the café’s brand identity using minimalist, retrospective shapes, line work, and pattern to create a clean, considered visual system. The logo incorporates a circular motif in the top right corner, subtly referencing midday. Positioned more like a restaurant than a typical café, the identity reflects Noon’s elevated service and premium menu offering.

See you at Noon.