• Client
  • Scope
  • Year

Introducing the preeminent portable light for your makeup and skincare routines.

Welcome to the brighter side of life, where every day begins with an elevated skincare ritual and makeup routine. At home or on the go, Full Lume delivers design and technology of exacting standards, allowing you to see yourself in a warmer, truer, and more uplifting light, creating a renewed sense of confidence that goes beyond the surface. Full Lume enhances personal beauty in a way that is more than skin deep.

Our concept centres on ambient light and illumination, reflecting the product’s perfectly diffused glow. The hero logo features a custom lowercase sans serif with rounded edges, echoing the softness of Full Lume’s light. A circular detail in the “f” reinforces the radiant concept, while soft gradients and a pill-shaped motif extend the ambient theme across graphics, buttons, and headings.

Full Lume. A better light.

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  • Client
  • Scope
  • Year
  • Full Lume
  • Brand Identity, Brand Strategy, Brand Campaign, Packaging
  • 2025

Introducing the preeminent portable light for your makeup and skincare routines.

Welcome to the brighter side of life, where every day begins with an elevated skincare ritual and makeup routine. At home or on the go, Full Lume delivers design and technology of exacting standards, allowing you to see yourself in a warmer, truer, and more uplifting light, creating a renewed sense of confidence that goes beyond the surface. Full Lume enhances personal beauty in a way that is more than skin deep.

Our concept centres on ambient light and illumination, reflecting the product’s perfectly diffused glow. The hero logo features a custom lowercase sans serif with rounded edges, echoing the softness of Full Lume’s light. A circular detail in the “f” reinforces the radiant concept, while soft gradients and a pill-shaped motif extend the ambient theme across graphics, buttons, and headings.

Full Lume. A better light.